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Hotels wire up for guests
By Nick Easen for CNN
Tuesday, September 28, 2004 Posted: 9:15 AM EDT (1315 GMT)
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(CNN) -- For executive travelers the hotel room is more than just a place to
sleep at night; these days it is also a work zone where the businessperson
can get connected to the office.
Wireless and broadband Internet connections in lobbies, restaurants and
rooms were once the domain of the world's top hotels. Now road warriors are
demanding connectivity wherever they go.
"A high speed Internet connection is crucial
and if you can have Wi-Fi (wireless connections) so much the better,"
Jonathan Mann, an investment fund manager and business traveler, told CNN.
Hotels are also rigging up broadband connections in their rooms and
installing flat screen televisions that double as monitors. This is in
response to executives' expectations of the same speed and level of
connectivity they have at work.
"You try to go into the e-mail through your television, but if it is not
broadband it is not fast enough. Everyone gets very impatient with it now,"
says John Elliot, an architect for Wimberly, Allison Tong and Goo.
In a bid to be more interactive, Starwood Hotels is going a step further. It
is planning a blog or web log service on its Web site. Travelers can access
this when they log on to check e-mail in the room.
They will also be able to see what other guests are doing via the Web site,
allowing guests to meet up for sports or share tips on nearby restaurants.
At Hilton hotels, guests may soon be able to buy in-room movies and music
with the hotel's reward points through the television. Guests will also be
able to add entertainment preferences such as favorite shows or news
channels to their profile.
Another group, InterContinental Hotels, also plans to test wireless
electronic menus in its Holiday Inn hotels.
These will allow customers to view a list of menu options updated in real
time, while searching for added nutritional information, browsing the
Internet, or looking for travel information.
Already many hotel chains have rolled out Web sites with interactive maps
showing local shops, restaurants and bars, as well as virtual tours of hotel
facilities.
Hoteliers are also waking up to the fact they need to provide high-tech
security as well.
"In the old days hotels were typified by huge doormen who stood there at the
top of the steps and that was what guarded the place," says Elliot.
"Now it is all being done by much more subtle means (with) closed circuit
television (CCTV) in corridors. Security is now taken very seriously in the
hospitality industry."
The Peninsula Hotel in Hong Kong even has CCTV in guest rooms, so a guest
can see, via a small screen, who is directly outside the door before letting
them in.
-- CNN's Rosalind Chin contributed to this report
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