FACT: eBay’s Gross
Merchandise Sales (GMS) 2003 - GMS, the total value of items sold, was a
record $24 billion, representing a 60% year-over-year increase from the $15
billion reported in the full year 2002
FACT: Over 79 million times a day, eBay users find
products and brands of their choice.
FACT: In the final quarter of 2003, reported and
increase of 41.2 million active users, up 3.8 million from the previous
quarter.
(Exerts from January 21, 2004 - eBay™ Inc. Announces
Fourth Quarter and Full Year 2003 Financial Results.)
When I read the 2003 Financial Results, the first thing I
thought of is ‘what a lot of traffic’.
Think about it 79 million times a day people are looking at
the eBay site for products or services.
And if you think anything like me … the next thought would
be, ‘can I drive some of that traffic to my site’
The answer is YES!
This scenario is the ‘norm” in an auction.
Question: What happens to all the people who visited
the auction and didn’t bid or bid and didn’t win?
Answer:Lost Revenue, Lost Opportunity
It doesn’t matter what kind of service or product you are
selling or decide to sell.There are TECHNIQUES that can help you DEVELOP
constant flow of traffic, SALES and GENERATE LEADS.
If you use eBay solely as an auction site, then you will
make a few dollars, a couple of thousand if you are bulk selling.
Power eBay Sellers know that they real money comes when you
drive people from your auction sale to where ever else you need to send
them.This of course should firstly be to your own website, but you can send
them to affiliate sites just as easy.
eBay is more that a giant flea market, you see, eBay
auctions attract millions of TARGETED customers.You don’t have to go
in search of subscribers – they will come to you.
About the Author
Gillian Tarawhiti, is Founder and CEO of Community Training
Centre, an Internet Marketing firm providing Online Training and Support to
the new and not so new netpreneurs. Gillian is also the author of eBay
Billion Dollar Goldmine and the creator of the Multiple Ripple Effect System
© 2004.
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