Performance Marketing Group (PMG), a business unit of online network eUniverse, will develop and market a new line of health supplements for Body By Jake, a direct-response health and fitness company.

"The Body by Jake brand is an institution in the fitness world," says Adam Goldenberg, president of PMG. "We have had great success in the supplement market to date, and feel strongly that our experience in this arena, coupled with the power of the Body by Jake name should prove to be a winning combination."

The initial Body By Jake product, a diet supplement, will roll out this month. PMG will continue to develop online marketing strategies for the entire product line, with the intent of placing ads on Yahoo!, MSN and iVillage. Depending on how this initial campaign fares, PMG and Body By Jake will pursue an offline direct-response campaign in print, radio and TV.

"We turned to eUniverse and PMG because they have an experienced creative team with a proven track record of success in bringing products in this category to market," says Phil Scotti, president of Body By Jake. "They are the only partner that had not just the marketing and media expertise but also the operational experience to provide us with a turnkey solution for the creation of this supplement line."