The Value of a Good Domain Name
Domain names to the internet are the as necessary as wheels
on a car. All websites need a domain name; it is how your website is found on
the internet by your potential customers. It is your unique identifier and two
organizations can not have the same domain name. Your domain name is not really
purchased or bought; it is actually leased for a year to 10 years.
Choosing a good domain name requires some thought, because picking a good
name may be an important factor in getting return visitors to your site. You
will want to keep it short and to the point, no more than 14 letters. This can
help reduce the chance of a visitor mistyping your site and ending up on another
It is a good idea to choose a domain name that reflects the type of business
you plan to do. You will use the name often in your website and if done right it
can help you with promote your site with the search engines. What are some tips
for choosing a domain name?
Tip 1 - Buy it early. Take a day or two to decide on your name. Think it
through, but, don't procrastinate. Over 30,000 domain names are sold a day.
Don't let someone else beat you to a good domain name.
Tip 2 - Buy your name in .com and .net. Let's say you buy domain name
KCBBQ.com. Your competitor, who also sells Kansas City BBQ sauce, knowingly buys
KCBBQ.net and maybe even KCBBQ.biz. Why would he do that? Isn't he limiting his
own business by getting a name similar to yours and won't he confuse his
customers? Don't think your competitor is innocent. He has just engaged in a
domain name trick! He is not planning on conducting his primary business under
these names. He bought those names to TAP into your business! Avoid this common
newbie mistake and buy all the necessary domain names to protect your interests.
Tip 3 - Buy alternate domain names. Domain names are so cheap that it is
affordable to practice this tip. Let's say you decide that you want to also buy
KCBBQ.com and .net why not purchase KC-BBQ.com and .net. These other sites won't
go to waste. You can point these sites to your main domain name KCBBQ.com and
increase the traffic to your site.
Tip 4 - What if all good domain names are taken? You should consider buying a
previously owned domain name. As we mentioned before domain names can be
purchased for multiple years. Sometimes the lifecycle of a website comes to an
end and the domain name already has a good page ranking with search engines. You
can effectively buy yourself traffic without any work.
Tip 5 - If at all possible don't choose a domain name that is close to
competitors, just because you like the name. For example, if there is a web
hosting company called domainexpress.com, it is not recommended that you pick
domain-express.com. Take some time think it out, but, don't wait too long
picking your internet identity. It is a necessary exercise in defining your
buisness and it can be fun. If you don't like it, the worst thing that can
happen is that you -sell it; There are profits to be made in doing that too!
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