Domain Name Forwarding and Search Engines
You own a single site, but several domains - perhaps you
wanted to make sure that even if your customers misspelled your domain name
they'd get to your site, or perhaps you'd like to have a specific domain name
direct to a page deep within your site - whatever the case, there are some
important considerations surrounding multiple domain names routing to a single
site and search engine submission.
Search engines like Google and Yahoo won't always wait around
for you to submit a site - Googlebot and Yahoo Slurp (which you may recognize
from your server logs if your site has been up for a few weeks) are constantly
running across new domain names to index. It's a good thing - unless your domain
names are being forwarded incorrectly.
What constitutes and incorrect forward?
Many major domain name registrars offer a "Domain Name Forwarding" feature
which, while it may be the easiest way to forward your domain, can cause some
real problems when search engine spiders like Googlebot or Yahoo Slurp visit
Here's what happens:
- The search engine spider pulls your domain name (usually from http://www.whois.sc/
- The spider visits your website, using the domain name forwarded through
your domain registrar
- Your domain registrar is using a Temporary Redirect (most likely because
it's assumed that you'll point the domain name to a new hosting account sooner
or later), frames, or other incorrect forwarding method
- The spider indexes your site
But what went wrong? Your domain name registrar did its job, and sent the
spider to your actual site when it visited the domain name you registered. The
spider did its job and read the content of the page or pages it found, and then
incorporated them into the search engine index. Everything's copacetic, right?
When the search engine spider read the page, it associated it with your
alternate domain name, the one that was supposed to be forwarding to your
primary domain name. This means that the search engine has effectively tracked
down what it will quickly identify as duplicate content - and, after years of
dealing with sites trying to sell Viagra on the sly by duplicating their content
across hundreds of pages, today's search engines will respond to duplicate
content with a drop in your ranking.
Given enough time, you may find your site has been banned from the search
What's the solution?
Your domain names need to be routed from the domain name registrar to a
hosting account - from the hosting account (and this varies - consult your
technical support provider for the account) you'll need to set a Permanent
Redirect to your main site.
A Permanent Redirect is logged as a code '301' (thence, it is often referred
to as a '301 Permanent Redirect') - if you have multiple domain names which you
wish to direct to a single site, it may be especially useful for you to consider
a website hosting account which offers multiple add-on domains and subdomains to
accommodate all the domain names you'll need to forward.
Dan LeFree is a Web Design and Development Consultant specializing in
database applications for e-Commerce storefronts, custom realtor websites, and
other small business tools.
Article Source: http://EzineArticles.com/